Each website begins with the header. There are no minimal or required values inside of it: the header content fully depends from our goals and laziness:) Another cause for poor designed headers is a meaning, that Google doesn't understand meta tags or doesn't take meta tags as a ranking factor. Well, Google says, it understands just a little amount of available meta tags. Here is Google's statement about understanding of meta tags. But i say:
- use not only meta tags, which Google definitely understands,
- use meta tags extensively,
- be redundant in meta tags using.
Why? Just because the web contains much more as only Google and you. There are very much bots and spiders in the internet, their goal is to parse web contents and to create different indexes. The parsing criteria could be a bunch of existing meta tags and the parsing results on their part could be parsed from Googlebot. So Google gets into its index the content from your meta tags, which Google means not to understand.
Good, now we are agreed about benefits of meta tags using. The main SEO point is utilizing header rules to give the searchbot so much information about our site as possible. Now i list meta tags one by one and give the correct syntax, some possible values, and my point of view of the practical SEO effects.
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