Guest blogging is a hot topic now. There is much unclear with it: some of doing guest blogging get penalized, other are up and about spreading guest posts, and do it fearless and en masse. Ok, the life keeps moving, and incoming links must be acquired, whatever comes, cause they remain one of the strongest signals for the site ranking. In the last article about guest blogging i've written about guest post markup, which helps you to create an additional trust signals in it. Shortly, reading an article from Bill Slawski about Google co-occurrence patent and keyword relationships i got an idea about utilizing of co-occurrence for guest blogging.
What are main problems with guest blogging from Google's point of view:
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What are main problems with guest blogging from Google's point of view:
- guest article hasn't topically to do with the whole publishing site
- guest article author is rewarded with (highly) keyword-enriched link anchor text from the guest article to author's own site.
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