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How to link guest posts to get the most author trust rank

Guest blogging is a hot topic now. There is much unclear with it: some of doing guest blogging get penalized, other are up and about spreading guest posts, and do it fearless and en masse. Ok, the life keeps moving, and incoming links must be acquired, whatever comes, cause they remain one of the strongest signals for the site ranking. In the last article about guest blogging i've written about guest post markup, which helps you to create an additional trust signals in it. Shortly, reading an article from Bill Slawski about Google co-occurrence patent and keyword relationships i got an idea about utilizing of co-occurrence for guest blogging.

What are main problems with guest blogging from Google's point of view:
  • guest article hasn't topically to do with the whole publishing site
  • guest article author is rewarded with (highly) keyword-enriched link anchor text from the guest article to author's own site.
The topical relation's issue is the business of an author alone - only author decides, where to guest post. But what is the motivation to guest post if not the keyword-enriched anchor in the backlink? It must be any kind of threading relation from the guest post to the own site. Let us look, how to set the thread without penalty fear:
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How to link guest posts to get the most author trust rank Reviewed by stor-app on July 28, 2014 Rating: 5 Guest blogging is a hot topic now. There is much unclear with it: some of doing guest blogging get penalized, other are up and about spreadi...

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