How to relaunch website avoiding main catches

How to relaunch website keeping ranking and position in SERP

In the last time the most interest to the topic "how to relaunch website", as i shortly realized, rises in Germany, whereby i don't think, that this topic is indeed interesting only there.

Fact is: any website relaunch means losses. Losses of traffic, of ranking, of position in SERP, which are finally loss of money. I've seen losses of 4% and 40%, and there aren't the final numbers. The main objective of SEO is to minimize such negative impacts.

In short each website relaunch is a change of design and / or content structure. If content structure changes, with it comes definitely the change of URL structure. So we have generally 2 possible fields, where the new website version could meet a bad acceptance and following loss of traffic:

• users could dislike the new design
• search engines could become bitchy on indexing the new URL structure and some pages will be out of searcher's scope.

So how to act on relaunch to come out as a winner from the relaunch battle against our visitors and search engines? Look:
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July 25, 2014