S for Semantic: part 3 of the HASCH the OnPage SEO framework

The third part of my OnPage framework is dedicated to semantic of a webpage. With this article i will give an overview of benefits and usage areas of semantic markup. Use this article like a kind of cheatsheet for OnPage audits of existing website, SEO strategy for website under construction, or website preparation for semantic search before relaunch.

Why semantic?

• Search engines use semantic to improve the search results (semantic search).
• Using semantic OnPage makes texts better machine-readable (exacter understanding and distinguishing).
• All fresh kinds of search results output, like rich snippets, Knowledge Graph, the OneBox are based on and populated with semantically rehashed informations.
• Google accomplished a paradigm transition "from strings to things". The "thing" here is the main object of (web) semantic, an entity. An entity means in our context just a keyword, or keyword phrase, but more or lesser interrelated and explicitly verifiable by other sources,
• It's already proven, that semantic markup is a ranking factor: 0,3% of all sites make use of semantic markup, but 36% of sites at SERP encounter it.

Semantic website revamp is the key to being understood by machines. Quite enough reasons to scrutinize the subject! Lets go:
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August 21, 2014